The 5th of December is International Volunteer Day (IVD), proclaimed by the United Nations to promote volunteerism and to encourage the public to pay tribute to volunteers in recognition of their contributions.  With full support by Maxim's Group, the Agency for Volunteer Service (AVS) launched the "Thank You Volunteers Campaign" volunteer recognition programme.  
From November 2 to December 15, 2023, volunteers visit over 550 designated Chinese, Western, and Japanese restaurants, fast food restaurants, bakeries, and coffee shops to make designated purchases under Maxim's Group by presenting an electronic poster that shall enjoy exciting privileges that rotate every Thursday.
For more details on the exciting privileges, please refer to the Chinese version.